Vinculum Group Partners with SellerApp to Enhance E-commerce Visibility and Fulfilment Options

Omnichannel SaaS firm Vinculum Group has joined forces with e-commerce analytics company SellerApp, aiming to empower over 300 brands by elevating visibility and providing a wider range of fulfilment options for selling across various channels.

Venkat Nott, Founder of Vinculum and ONDC, expressed enthusiasm about the partnership, emphasizing its potential to bring customers to the ONDC network. He likened ONDC to the e-commerce equivalent of UPI, offering brands unparalleled opportunities for profitable expansion and growth.

Through this collaboration, Vinculum is integrating its industry-leading product listing, order management, and warehousing software with SellerApp's advanced e-commerce analytics capabilities. This integration enables brands to enhance their online presence, streamline operations with data-backed insights, and provide exceptional shopping experiences for customers.

Dilip Vamanan, Co-Founder of SellerApp, highlighted the partnership's focus on addressing the challenge of fill rates for sellers. By providing seamless technical integration to brands, the collaboration aims to bridge gaps and empower brands to optimize their operations for sustainable growth.

The partnership's significance aligns with the Open Network for Digital Commerce (ONDC), a government-backed initiative facilitating brand expansion and product discoverability. ONDC is particularly beneficial in areas where a significant portion of internet users are not online shoppers due to barriers in digital commerce, especially in smaller towns and rural regions.

The collaboration also offers brands valuable insights into customer behavior, including demographic data, purchasing frequency, shopping habits, and category preferences. Through this partnership, Vinculum and SellerApp contribute to transforming the landscape of e-commerce by providing brands with enhanced tools and capabilities to thrive in the digital marketplace.