The Busy Brains
24 Sept 2023
Noise partners with Javelin world champion Neeraj Chopra, reinforcing their commitment to excellence and innovation in the smartwatch industry.
Noise, the leading connected lifestyle brand in India, has announced its collaboration with Neeraj Chopra, the Olympic Gold Medalist and current Javelin world champion, as the brand ambassador for their smartwatches. This partnership follows Noise's previous appointments of cricket legend Virat Kohli and Bollywood star Taapsee Pannu as brand ambassadors for their wearable products.
Noise chose Neeraj Chopra due to his remarkable journey from a promising athlete to an Olympic champion, which has brought immense pride to India on the global stage. This journey deeply resonates with Noise's brand values, including an unwavering commitment to excellence, continuous self-improvement, and a strong drive to elevate India's global presence. Notably, Noise is the third-largest smartwatch brand globally and the first Indian brand to achieve this distinction, surpassing global competitors.
Gaurav Khatri, Co-Founder of Noise, said, “We are incredibly excited to welcome Neeraj Chopra, the world champion and hugely inspirational Olympic Gold Medalist to the Noise family. Our prominent position in the realm of smartwatches resonates harmoniously with the path Neeraj has embarked upon to stand as a source of national pride
"As we consistently channel our enthusiasm to attune to our inner drive, much like Neeraj, we are confident that our partnership will serve to reinforce our strong bond with the vibrant youth," Gaurav said.
The collaboration with Neeraj Chopra underscores Noise's dedication to excellence, empowerment, and pushing boundaries. This partnership is expected to enhance consumer trust and reinforce Noise's position as a pioneering innovator in the industry.
Additionally, Noise recently entered into a joint venture with Il Jin Electronics, a subsidiary of Amber Enterprises India Limited, to enhance the manufacturing of smart wearables in India. This initiative aligns with the "Make In India" campaign and aims to strengthen local value addition by establishing in-house infrastructure for product assembly, hardware design, and component manufacturing.
Founded in 2014 by Amit Khatri and Gaurav Khatri, Noise initially started by offering smartphone cases and accessories. In 2018, the company expanded its product range to include smartwatches and wireless earbuds.
Neeraj Chopra said, “I am thrilled to collaborate with Noise, a brand that focuses on innovation. During my conversations to understand what the brand was about, I got the impression that they are determined to push boundaries in their field, and want to inspire the youth through what they do. It is something I can relate to closely, and it’s what makes this association a good one to have.”