The Busy Brains
17 Jul 2023
Elon Musk reveals that Twitter is still grappling with negative cash flow as advertising revenue dropped by half, leading to financial challenges for the platform. Despite efforts to reassure advertisers and improve cash flow, Twitter continues to face obstacles.
Twitter, under Elon Musk's leadership following a $44 billion deal last fall, continues to experience financial challenges. Musk recently tweeted in response to a business advice tweet, stating that Twitter is still facing negative cash flow due to a significant 50% drop in advertising revenue and a heavy debt load. He emphasized the necessity to achieve positive cash flow before addressing other aspects of the business.
Musk has been actively working to address advertiser concerns since taking over the platform. Despite reassuring advertisers about top executive changes and implementing content moderation strategies, the company faced challenges. In April, Musk stated that most advertisers had returned, and positive cash flow might be achievable in the second quarter. To further improve the company's standing, he hired a new CEO with expertise in the advertising industry.
However, some recent decisions have sparked discontent among users, such as limiting the number of daily tweets viewable, leading to complaints about being locked out of the site. Musk defended these restrictions, stating that they are essential to prevent unauthorized data scraping.
As Twitter continues its efforts to stabilize cash flow and retain advertisers, challenges remain, highlighting the need for strategic measures to overcome financial hurdles.